Since its establishment in 2006, PR One has grown to become a leading domestic PR firm in South Korea, representing over 2,200 brands.
As a contracted agency for the Content Promotion Institute, PR One recognized the need for a fresh approach to creating YouTube content. The timing was perfect for a transformation that aimed to reduce resource expenditure while amplifying marketing impact through regular uploads.
The need for efficient content creation, along with the necessity for scheduled uploads to maximize marketing effects, motivated the Content Promotion Institute to explore new strategies.
To reduce the resources and time needed for content creation, the Content Promotion Institute enlisted the help of AI Studios. This innovative platform greatly simplified the process and optimized resource allocation, allowing the institute to create engaging content more efficiently.
The implementation of AI Studios was a turning point for the Content Promotion Institute. It optimized resource allocation and allowed them to consistently create engaging content, boosting their brand's presence and influence.